Cryptic coloration is employed by organisms specifically to avoid being seen, or to otherwise modify how they are seen to achieve some degree of hiding. This hiding typically is for the sake of avoiding being eaten or, instead, to succeed in eating another animal.

Cryptic coloration involves coloration that blends into the background as well as patterns of colors that achieve similar results. Certain animals, such as cephalopods and can rapidly modify their coloration to better resemble their backgrounds.